People Pattern automates the collection & analysis of audience data to activate high-value personas
People Pattern has built an advanced analytics marketing platform for audience segmentation, user classification, and audience activation. The data science-based SaaS platform automates the collection and analysis of audience data, pulling information from enterprise sources, such as CRM or loyalty databases, as well as social streams. With People Pattern, marketers gain real-time information to better understand, target and engage active and prospective customers. People Pattern is founded by Ken Cho, who previously founded Spredfast, and Professor Jason Baldridge, associate professor of Computational Linguistics at University of Texas at Austin.
Facts & Stats
- MDV led the $4.5M Series A round, which will be used by People Pattern to widely deploy its marketing analytics platform.
- Leadership team with experience from IBM, Dell, Deloitte Consulting, Bazaarvoice, Spredfast, Dachis Group, and Converseon
- One-third of the People Pattern team are PhD Data Scientists