Beautiful Inside & Out
Ruby Ribbon is a new social selling apparel company, supported by a nationwide network of independent personal stylists, that sells shapewear constructed with its unique Intomi by Ruby Ribbon™ design. The company has created the category of Shaping Basics – classic wardrobe staples such as t-shirts, leggings and skirts - that have shapewear built right in. All Ruby Ribbon products are sold exclusively through in-home or in-office “pop up” events. Stylists use the latest in social media and technology to build their businesses and increase their sales footprint while drawing inspiration from Ruby Ribbon's core beliefs: entrepreneurship, friendship and camaraderie. Founded in 2011, Ruby Ribbon is based in Burlingame, CA and New York City.
Facts & Stats
- Less than a year after it's first trunk show, Ruby Ribbon has sales representation in 30 states
- Because Ruby Ribbon's products are usually bought after women try them on in the company of friends, the return rate is less than 3% - a fraction of retail average return rates