Kabbage’s Kathryn Petralia Talks Small Business Loans
Taking time out of her busy schedule, I was able to ask a few questions on the phone with Kathryn Petralia, the co-founder and President of Kabbage Inc. – a leading small business online lending platform.
If you don’t know Kathryn Petralia, you should. Here’s a crash course. She’s been hailed by Forbes as one of the most powerful women in the world, and TechCrunch recognized her for “crushing it” last year. Both sources refer to her success as a leader at Kabbage, Inc. which has financed over $4 billion to more than 130,000 businesses to date.
Needless to say, she’s a good example of a successful industry leader in financial technology, which is why I was excited to take a few minutes to hear what she had to say. We talked about her experience with Kabbage’s startup phase, small business lending in general, and her expectations for Kabbage in 2018.
Discussing Kabbage Inc.
A: Our focus on real-time access to third-party data and our ability to stay connected to our customer’s data all the time. This technology allows us to provide an automated experience. Our customers have a fully automated experience, meaning 100% of their interaction is without other people involved. This allows us to offer different types of products to those customers, and it allows us to have a relationship with them that’s more than just transactional.
Q: How do you build small business trust in your brand today?
A: A lot of it is about the user experience. We’re proud of our brand and invested in our brand. A lot of businesses know who we are due to those investments. We want to be the go-to expert for small businesses, providing them easy access to tools—whether financial or educational—to grow their business. We’re focused on providing expert advice through SMB data, business resources and influencers across a variety of industries. That also helps build trust. Regarding our user experience, we make it easy for our customers to get through the process, they appreciate and respect that. That also has a lot to do with it.
Read the full article on lenduedu here.