Simply Smarter Marketing provides powerful, yet easy-to-use Marketing Automation, Demand Generation and Email Marketing solutions that enable both Marketing and Sales users to quickly identify and connect with their best prospects. All Genius solutions are right-sized to meet the specific needs of your organization, now and in the future. Most Importantly, Genius is hassle-free and cost-free with no implementation required, so you can be up and running in minutes.

  • Genius solutions enable "smarter marketing" because we let marketers design flexible campaigns that "wait and watch" prospect behavior on the website in real time. With Genius, campaign logic and workflow rules never get in the way -- as soon as the prospect shows "qualifying behavior", Sales is alerted and the database is updated, instantly
  • Genius enables "faster sales" by notifying sales instantly of prospect interest, so Sales can connect at the right time, and by giving Sales full access to replay prospect "online body language" and understand the prospect's areas of interest.

Facts & Stats

  • Genius has over 500 mid-sized and enterprise customers in B2B industries such as technology, financial services, life science, health care, telecom, insurance and publishing.
  • Genius created LeadRocket, a social CRM application for sales people that includes social, email, and website tracking.
  • was founded in 2004 by David Thompson, the world-class marketing executive who brought the SaaS business model to market at WebEx and invented the Sales 2.0 marketing process for driving a high velocity and volume of highly qualified leads marketing. Thompson Genius coined the term Sales 2.0 and founded the Sales 2.0 conference, which is now attended by over 1,000 people annually.