$250B Lost? Brands Are Still Getting Online Ads Wrong
In the 1990s tech bubble, one entrepreneur was famous for making incredible statements such as, “literally, people will die this year because they didn’t buy my software.” His name was Michael Saylor and he was CEO of MicroStrategy, a company that sold – let’s be honest – boring enterprise software.
I always thought that was a nutty thing to say, but recently in an animated discussion with some colleagues about the sorry state of online advertising, I found myself arguing that if half of the annual $500 billion in advertising spend is wasted, then something is massively wrong. Then I heard myself say “literally, people have died because of bad advertising.” Read more>>>>