Rocket Fuel Fires Up Video Ad Units

January 19, 2011

Ad network Rocket Fuel has introduced new video pre-roll units that it promises will leverage the company's variety of targeting methods to deliver high-quality audiences more efficiently than the typical online video campaign.

The company's Video Booster solution offers 15- or 30-second pre-rolls with companion display placements. It is also integrated with the video ad network BrightRoll's ad exchange and the Adap.tv Marketplace to provide access to video inventory.

Founded by three Yahoo veterans, Rocket Fuel's goal has been to bring "rocket science" to display advertising by combining multiple targeting methods including behavioral, contextual, geographic and demographic to optimize campaigns on the fly for better results. Read more here >>>>