Can Virtual Currencies Help Bridge The Gap Between Free And Paid Content?

November 10, 2009 Virtual goods and micro-transactions have been driving the billion-dollar online games industry across Asia for years. And deals like EA’s $400 million buyout of social gamer Playfish, and Activision’s new virtual pets addition to World of Warcraft, show that virtual currencies have now evolved into a viable business model for big gaming companies here in the U.S. 

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