Forbes - Crowdsourcing a Cure for Breast Cancer - $100 million and Game on at GE, Mohr Davidow Plays a Key Role

October 26, 2011

GE has followed up its highly successful Ecomagination campaign with one called healthymagination and its first target is breast cancer. O’Reilly Media wrote about it here. I find it hard to commend GE highly enough. They’ve teamed up with 4 leading VC firms (Kleiner Perkins Caufield & Beyers, Mohr Davidow Ventures, Venrock, and MPM Capital.) to help speed any new ideas in early detection and cure through to market. But for any developer, data geek or designer with a new perspective you’ve got 28 days left.

So far there are 37 ideas up on the site and by and large they look as though they come from the existing diagnostics and treatment community. Hopefully that will change and more people from the developer community will pitch in.  Read more>>>>