Green Day Comes Around With PunchTab
Brands like Arby’s, eBay and the band Green Day understand the importance of increasing consumer engagement via incentives and loyalty programs.
Like Arby's and eBay, Green Day recently teamed up with PunchTab, an engagement/incentives platform, and MAC Presents to employ a “reward for engagement” approach for a concert in New York City. Fans were rewarded for tweeting, tagging and checking-in and had the chance to win tickets to the concert and Green Day gear including CDs, autographed merchandise and other band swag.
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