Infusionsoft Buys GroSocial to Boost Social Media Marketing Presence

January 22, 2013

Infusionsoft is upping its game in social media marketing with the purchase of GroSocial and plans to integrate the platform with its small-business offerings.

Chandler-based Infusionsoft, which received a $54 million venture investment from Goldman Sachs in late December, announced the purchase of Salt Lake City-based GroSocial Tuesday. Financial terms were not disclosed.

“GroSocial is helping small businesses get real results from their social media marketing efforts,” said Clate Mask, co-founder and CEO of Infusionsoft in a statement. “The company has proven its commitment to customer success with an amazing product that drives social media leads for tens of thousands of growing small businesses. Their team is talented and passionate, and the company is a clear winner and the ideal choice for us in the social media marketing space.”

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