Massive Health iPhone App Gets You To Eat Better, Using The Crowd's IQ

January 9, 2012

Trying to eat better? You're not alone. You and your fellow travelers spend tens of billions a year on diet-related products and services. It's a big industry with an extremely questionable track record. Take a step further back to look at health care and we jump a few orders of magnitude more, with annual U.S. expenditures up in the trillions.

It is here that Massive Health, led by CEO Sutha Kamal sees a design opportunity. "Your body is the ultimate interface problem," says the company's website. "Sometimes, it just doesn't give you the feedback you need." Read more>>>>