The Power of One: Marketing to Individuals in the Digital Age

April 8, 2013

Digital marketing has come a long way in the past decade, with some truly exciting developments in the past few years alone. Programmatic buying is, arguably, the most impressive with projected UK growth of 55% per year between 2011 and 2016 (IDC).

So – what is programmatic buying? How does it work and why is it so exciting? At Rocket Fuel, we define it as ‘the act of bidding on an advertising inventory source in real time for the opportunity to show one specific ad to one consumer, in one specific context’. This means that marketers pay only for the exact consumers they want to reach, in the most effective contexts. read entire article here >