Real-Time With Rocket Fuel's Siebelink, Belani

February 4, 2013

On Monday, real-time digital ad tech company Rocket Fuel released a white paper to answer 10 basic questions people have about programmatic buying. The white paper saw over 100 downloads before it was officially released, so RTM Daily sat down with the principal authors of the white paper, Roland Siebelink, product marketing director, enterprise, and Eshwar Belani, VP, products and business development, to pick their brains about why people in the industry are so anxious for more information on programmatic buying, the future of the market, and where it needs to improve.

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