Two Startups Try to Break 10+ Year Trend of Search Engine as Starting Point for Health Info

January 25, 2013

The old adage pretty much sums up a recent report from the Pew Research Center’s Internet & American Life Project, which found that eight in 10 users looking for health information online still begin their hunt on a search engine. That figure has not changed since the same question was asked by Pew in 2000.

Read that last sentence again and then ponder the proliferation of health websites in today’s world. There’s WebMD, Healthline and even the Mayo Clinic, to name just a few. And yet, Dr. Google, or Bing or Yahoo’s decade-long hegemony continues to be unchallenged.

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