Web Merchants Credit Rater Wins Backing of UPS, Silicon Valley

August 16, 2011

Kabbage Inc. wants to find out whether players who build underground business empires in the online game “Mafia Wars” are a better credit risk than those who idle away hours milking cows in “FarmVille.”

The Atlanta-based finance provider, which helps EBay Inc. (EBAY) and Amazon.com Inc. (AMZN) merchants buy inventory, just closed on $17 million in new venture funding from investors including Mohr Davidow Ventures. It plans to use some of that money to see whether social media and online gaming are indicators of creditworthiness. Read more>>>>