Aryaka's Fusion Program Transforms Regional Service Providers Into Global Players

June 11, 2012

Internet Binat Leverages Aryaka's Optimized Network to Go Global With Its Enterprise Customers
MILPITAS, CA, Jun 12, 2012 -- Aryaka, provider of the world's first cloud-based Wide Area Network (WAN) optimization as-a-Service, today announced its "Fusion" program for service providers. As a part of Aryaka's Emergence strategic alliance program, Fusion enables regional service providers to expand their offering globally and integrate with seamless access to cloud services for their customers' distributed enterprise, irrespective of location. With Aryaka's dedicated, optimized global network, service providers are no longer constrained by their geography to serve the distributed enterprise.

Aryaka's WAN optimization solution is a natural complement to the services that providers offer today. Leaders in emerging economies around the world like Brazil, the Middle East, South Africa, Eastern Europe and the Far East are turning to Aryaka to become global players by delivering value-added WAN optimization services to their customer base. By partnering with Aryaka, service providers such as Internet Binat gain new business opportunities and revenue streams while their customers save time, money and resources.

In addition to the advantages of the WAN optimization service, which includes TCP optimization, bandwidth scaling and application-specific proxies for 2-100X performance improvement, the underlying global, dedicated and secure network is a competitive differentiator for regional service providers. The MyAryaka web-based portal for end-to-end visibility into application performance and network utilization has been another driving factor towards customer adoption.

As more businesses migrate applications to the cloud, a growing number of service providers are positioning themselves ahead of the curve by offering Aryaka's easy-to-adopt solution in combination with cloud hosting or managed hosting. The Aryaka-optimized and fully meshed network is the access method across the entire enterprise including cloud services without the installation of any appliance -- virtual or otherwise -- and without private links. Israel-based Internet Binat is a case in point.

"Internet Binat is leveraging the Aryaka service to expand our global footprint beyond our home base in Israel," said Shmulik Haber, CEO of Internet Binat. "From a regional Internet Service Provider (ISP), we have become a true global source for our customers headquartered in Israel, wherever their branches are located -- on premise or in the cloud. We can now provide exceptional value to our customers with an expanded service offering."

"Aryaka provides the optimized network in the cloud to fuse with the existing infrastructure of service providers," said Ajit Gupta, Founder, President and CEO of Aryaka. "For service providers like Internet Binat, we remove the barriers to globalization and cloud adoption for their customers worldwide, without compromising end-user performance expectations. Aryaka saves our joint customers the challenge of installing private links that can sometimes require a waiting time of three to four months, and provides them with elastic capacity to focus on growth in addition to phenomenal performance improvement."

Internet Binat and Aryaka joint customers receive a complete optimized infrastructure for real time collaboration across global teams, data protection for replication, backup and disaster recovery, and integrated access to cloud services; all this without the need to invest in expensive equipment, private links and management overhead. The two companies have more than 10 joint customers with a worldwide presence and together accelerate access to global cloud and enterprise resources.

About Aryaka
Aryaka is the world's first cloud-based WAN optimization as-a-Service company solving application and network performance issues faced by the distributed enterprise. Aryaka has been named to Dow Jones VentureWire FASTech 50 innovative startups for 2011, a "Cool Vendor" by a leading analyst firm and a GigaOm Structure 50 company that will shape the future of cloud computing. Aryaka eliminates the need for expensive and complex WAN optimization appliances as well as long-haul connectivity, and enhances collaboration across corporate locations, data centers and cloud services. It offers significant cost benefits, ease-of-use, instant deployment, performance advantages, dramatic productivity gains and real-time visibility into WAN applications, locations and performance, while providing 24/7 world-class support. To learn more, visit www.aryaka.com . Follow us at Twitter, Facebook, YouTube, and on LinkedIn.

Aryaka is a trademark of Aryaka Networks, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.