Deutsche Telekom Selects AudienceScience for Digital Marketing Solution and Data Management Partner

January 31, 2012

Telecom Powerhouse Adopts Gateway Technology as AudienceScience Continues Leadership Position in Global Audience Delivery Solutions for Marketers

NEW YORK, NY, Jan 31, 2012 -- Digital marketing technology company, AudienceScience®, today announced that global telecommunications company Deutsche Telekom is now using the AudienceScience Gateway as its audience delivery solution. The Gateway allows the group to monitor its own information, define and engage with relevant audience segments, and use this knowledge for managing targeted advertising campaigns.

This partnership with Deutsche Telekom is further illustration of AudienceScience's continued growth and momentum within key international markets. AudienceScience's global presence is helping partners focus their digital campaigns through its technology, expertise, and data, delivering universal access to digital audiences at scale across multiple channels for the world's largest advertisers, agencies and publishers. Deutsche Telekom will leverage the Gateway technology to enable Interactive Media and Scout24 Group to provide more targeted and relevant messages via online campaigns to the appropriate audience at the right time of engagement.

"Deutsche Telekom is a blue-chip global company well-known for its excellence in customer service and technology infrastructure," said AudienceScience CEO Jeff Pullen. "We're very excited to be their technology partner, helping them to achieve their marketing objectives."

"We were looking for a solution that gives us greater control over our database and enables us to use it more effectively," said Matthias Schmidt-Pfitzner, Senior Vice President Advertising at Deutsche Telekom. "AudienceScience allows us to compile existing information on our own platform in compliance with data protection regulations, usefully put it into context and therefore precisely define consumer segments that we can contact. This will benefit a wide range of Telekom units. By intelligently segmenting our databases we can now serve offers to the right target groups -- at precisely the moment when the user exhibits a corresponding demand."

About AudienceScience®
AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data making it simple to create, understand and engage relevant audiences. By leveraging industry leading technology, superior service and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow @AudienceScience on Twitter.

About Deutsche Telekom
Deutsche Telekom is one of the world's leading integrated telecommunications companies with more than 128 million mobile customers, 35 million fixed-network lines and approximately 17 million broadband lines (as of September 30, 2011). The Group provides products and services for the fixed network, mobile communications, the Internet and IPTV for consumers, and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in over 50 countries and has around 238,000 employees worldwide. The Group generated revenues of EUR 62.4 billion in the 2010 financial year -- more than half of it outside Germany (as of December 31, 2010).