Infusionsoft Appoints Hal Halladay Senior Vice President of Corporate Development

October 18, 2011

New Executive Position Focuses on Strategic Alliances, Product Integrations and Acquisitions

Gilbert, Arizona--October 20, 2011--Infusionsoft, the leader in sales and marketing automation software for small businesses, is pleased to announce the addition of Hal Halladay to the executive team as senior vice president of corporate development. With a career in technology and finance that spans more than two decades, Halladay will lead Infusionsoft’s corporate development opportunities such as joint ventures, partnerships, licensing, acquisitions and corporate strategy.

Halladay will report directly to Infusionsoft Co-Founder and Chief Executive Officer Clate Mask.

"Hal has a wealth of experience in strategic opportunities and an entrepreneurial fire that makes him an ideal addition to our leadership team,” says Mask. “Infusionsoft is moving full speed ahead on our strategic growth plans, capitalizing on the exciting market opportunities we have in front us. Hal is a valuable addition to the team as we identify and pursue new opportunities for growth.”

Halladay previously served as co-founder and CEO of technology start-up Smi.sh, a platform for apps that combines friends, files, feeds, apps and favorites. Halladay’s career started on Wall Street, where he completed various corporate finance transactions as an investment banker for seven years. Subsequently, he has served as an executive at various technology companies for the past 13 years, where he developed and executed strategic initiatives for dynamic growth businesses. Hal was president and chief executive officer of North Sky, Inc., which grew to become a top-50 website and was later acquired by About.com, where he served as general manager for About Web Services. Halladay received an MBA from the University of Chicago Booth School of Business.

“Throughout my career, I’ve learned to recognize businesses that are positioned for dramatic growth and global success,” says Halladay. “Without a doubt, Infusionsoft is one of those rare breeds that is leading its category with the promise of substantially greater success in owning the small business market. I look forward to working with the dynamic leadership team in building the next chapter in Infusionsoft’s exciting future as the leader in sales and marketing automation software for small businesses.”

About Infusionsoft
Infusionsoft is the leading sales and marketing automation software for a new breed of small businesses that are growing fast using automated and personalized marketing on the internet. Designed for marketers who have outgrown basic email autoresponder or contact management systems, Infusionsoft is powerful software that combines CRM, email marketing and e-commerce with automated follow up into one efficient, easy-to-use system that helps small businesses nurture and convert leads, grow sales and save time. Infusionsoft has a rapidly growing customer base of more than 7,500 customers and 25,000 users. For more information, visit http://www.infusionsoft.com.