Medio Systems’ Analytics Platform Surpasses 2.5 Million Daily Unique Users
Building the Largest Cross-Platform, Consumer Behavior and Monetization Dataset in the Mobile Ecosystem
SEATTLE--Medio Systems (www.medio.com), a leading mobile Internet software and predictive analytics provider, today announced its core platform exceeded 2.5 million daily unique users, generating more than 200 million analytic log events per day and over 250 million personalized page views per month on mobile devices worldwide. Medio has deployed its analytics platform to provide consumers with the power of truly personalized applications, content and services.
“With the explosion of new mobile services and digital content, there is a need for analytics to understand customer preferences and desires as an essential component of consumer satisfaction,” said Rob Lilleness, president and CEO, Medio Systems. “To that end, we are building one of the largest data sets on consumer engagement, retention and monetization in the mobile ecosystem. This creates additional revenue opportunities for mobile operators, OEMs and publishers.”
Medio’s predictive analytics platform deploys advanced data mining analytics, machine-learning optimization, data management and monetization yield-optimization techniques to enhance the mobile-user experience, increase customer engagement and help ensure the success of new mobile revenue sources, such as offers, ads, and location-based commerce. So far in 2011, Medio has delivered over 5.5 billion recommendations and served over 5 billion personalized page views for its customers, including their favorite applications, websites, news feeds and other services. These analytically-driven consumer experiences are delivered to more than 75 million unique users across Medio’s network, from among more than 7,000 different mobile handsets including feature phones, smartphones and tablets.
“With the accelerating adoption of smartphones, especially Google’s Android operating system, Medio’s daily unique user traffic has increased 10 times over the past year,” added Lilleness. “Medio’s predictive analytics platform continues to deliver outstanding value to mobile consumers, as measured by their high repeat usage rate of 95 percent monthly repeats, page views and sessions across all of Medio’s products.”
About Medio Systems
Medio Systems is a leading mobile Internet software and analytics provider, helping customers transform data into action and value. Medio enables mobile operators, handset OEMs, and publishers to launch and manage a broad set of applications, content, and offerings quickly and easily, while retaining carrier-class quality, reliability, scalability, and performance. Medio’s mobile-optimized platform leverages analytics in order to provide the most relevant and personalized experience for each user and handset. Medio is a privately held company backed by Accel, Frazier Technology Partners, Trilogy, and Mohr Davidow Ventures. The company is headquartered in Seattle, WA. For more information, visit www.medio.com.