OneSpot Announces OneSpot Insights
Going Beyond Basic Online Reporting Tools, OneSpot Insights Gives Marketers the Ability to Understand Content Consumption Behavior and Topic Interests, Delivering Actionable Intelligence for Optimizing Content Creation
AUSTIN, Texas, Dec. 14, 2016 /PRNewswire/ — OneSpot, the Content Sequencing® platform, today announced the launch of OneSpot Insights, a new content marketing analytics and intelligence tool, designed to help digital and content teams from Fortune 2,000 brands understand how their branded editorial content is being consumed and identify the best opportunities for optimizing content creation and sourcing efforts. OneSpot Insights is now being used by leading brands and is included as part of the broader OneSpot technology platform.
“In order to make intelligent decisions about where to invest our next content marketing dollar, it’s imperative to understand which topics are resonating with which parts of the audience and how users are engaging with content overall,” said Pamela Jones, worldwide digital marketing strategist for IBM Security’s SecurityIntelligence.com. “OneSpot’s new capabilities address a critical need in providing actionable content intelligence that can be used to make key content marketing decisions and better understand our audience’s interests,” Jones added.
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