PunchTab Launches "CRUSH" for Businesses to Improve Website Engagement and Measure Social Influence

March 20, 2012

PunchTab Now Reaches Over 18 Million Consumers Every Month With Its Loyalty and Reward Programs

PALO ALTO, CA, Mar 21, 2012 -- PunchTab Inc., the loyalty experts, powering social and mobile-enabled reward programs for bloggers and businesses, today announced the launch of a new solution, CRUSH, to help businesses analyze visitor engagement, and measure social influence. The service tracks user-behavior related to a business's website and social networks, providing an initial "CRUSH Score," along with suggestions to improve engagement and influence such as more frequent visits, longer visits and word-of-mouth evangelism in social channels. You don't have to run any PunchTab loyalty programs to take advantage of CRUSH. Web analytics company KISSmetrics is already piloting the service for its user base. "Understanding user engagement and activity is an essential component in making better business decisions. Solutions like CRUSH allow website owners to improve customer retention and satisfaction," said Hiten Shah, Co-founder & CEO of KISSmetrics.

On March 7 and 8, the PunchTab team demonstrated how CRUSH worked at the Launch Festival in San Francisco. "Thanks to hundreds of millions of data points, the CRUSH score offers a relevant representation of user engagement on a website, comparing it against a broad range of online properties," said PunchTab founder Mehdi Ait Oufkir.

Over 6000 thousand brands, websites and publishers reaching 18 million consumers now use PunchTab to power loyalty programs and giveaways -- spanning a broad range of industries, from politics (National Republican Senatorial Committee) to design, photography and associations (Toy Industry.)

Every day over 2,000 people sign-up for PunchTab-powered programs and the company has awarded more than 163 million points since its launch in March 2011. PunchTab has found that incentivizing online activity drives loyalty members to visit 11x more often, view 16x more content, comment 200x more and share a dramatic 1200x more on social channels as compared to non-loyalty members. The result is increased repeat traffic, a jump in social sharing and a more engaged audience.

"It's not enough to build a great website or produce excellent content," said Ranjith Kumaran, founder, PunchTab. "With so many sites and apps competing for attention, you need a compelling way to build a loyal following. The rapid growth we've experienced proves there's a large market for innovative approaches to loyalty, and we feel there's still plenty of room for disruption, especially on the mobile front."

Through its loyalty platform, including web-based plug-ins, two-sided referral programs, and a giveaway engine, PunchTab not only incentivizes repeat visits to a business's website, blog and social networks, but more importantly encourages visitors to take actions on these channels and spread the news to their own social network. PunchTab also offers an iOS SDK for mobile developers to integrate loyalty programs into their applications and drive app installations.

About PunchTab, Inc.
Founded in January 2011, PunchTab is the world's first instant loyalty and rewards platform allowing bloggers, brands, and businesses to create free social and mobile-enabled loyalty programs in minutes. Through the PunchTab platform, consumers earn points for engaging on websites, in stores, and social sharing sites like Facebook and Twitter, redeemable for discounts and prizes from a customized catalog. Over 6,000 publishers are using PunchTab's tightly-integrated rewards program to engage and incentivize over 18 million consumers every month, with no development or marketing costs. Web and mobile app developers can now utilize the PunchTab Developer Tools for a tightly integrated solution.

Based in Silicon Valley and led by founders Ranjith Kumaran, co-founder of YouSendIt and Mehdi Ait Oufkir, an early YouSendIt employee and founder of JellyDo.com, a location-based reminder service for Foursquare users, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com .