Ruby Ribbon CEO on The Trendiest Swimsuits of Summer 2018
It’s almost summer—which means that, beach-ready or not, you’re probably going to slip into a swimsuit sometime soon.
In case you’re not sure which styles are hottest (or coolest?) this season, Pinterest reported on some of their most-pinned styles, and this year’s top trending swimsuit is the PacSun Tri-lace Women’s One-Piece (saved 22k times). While that particular suit is sold out, here’s a similar style.
Meanwhile, most women I asked either favored tankini bathing suits (a combination of a longer tank top style with a matching or contrasting bottom) over a bikini or one-piece, but didn’t know how to choose one. Depending on your style choice, a tankini can either graze, cover up or gently hug any potentially jiggly bits and flatter nearly any shape. Better yet, you can mix and match for your size or style preference.
“The tankini gives women confidence! She can have a two-piece without showing TOO much. The tankini also offers two-piece versatility with modesty and look of a one-piece,” said Anna Zornosa, CEO of Ruby Ribbon—one of my favorite new swimwear brands. She also offered some tips and advice for choosing the perfect two-piece.
Not just for swim: Zornosa said “Tankinis are newly relevant right now because today’s designers—like Ruby Ribbon’s Cami Raymond—are taking ‘pool to bar’ really seriously and making tankini tops that double as fun, flirty, fashionable.” If you love your tankini top, you can wear it with skirt or jeans. Or as Zornosa puts it, “We believe tankini tops should be so fashionable you can throw them under a blazer and pair them with pants for a fun date night.”
Read the full article on Parade here.