Webscale E-Commerce Cloud Customers Double Sales, Hit Record Page Views on Black Friday 2017

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Webscale Delivers Blazing Fast Page Load Times and Unprecedented Scalability for its Customers, Enabling their Biggest Shopping Weekend in History
MOUNTAIN VIEW, CA – December 06, 2017 – Webscale, the E-Commerce Cloud Company, has announced the successful completion of another record-breaking holiday shopping weekend, with customers recording up to 97% increases in business year over year, while still maintaining fast, available and secure storefronts under the Webscale cloud hosting and management platform.
Over the course of the Cyber Weekend, Webscale served over 830 million page views and delivered 8127 scale out (and scale in) events across its 600+ managed storefronts, an increase of nearly 40% over the same period a month earlier, all while maintaining average response times of sub 1.1 seconds.
“This was another incredible Black Friday for Webscale and our customers. We more than doubled server allocations through our predictive auto-scaling technology, as some of our customers exceeded their own expectations of sales traffic. We continue to see that capacity planning for e-commerce today is almost impossible, and reactive server allocation brings downtime,” said Sonal Puri, CEO, Webscale. “Had these customers been in a static hosting environment without Webscale, they would almost certainly have experienced brand damage and costly downtime as a result.”
As well as ensuring its customers’ storefronts auto-scaled, and remained fast and available during the Cyber Weekend, Webscale also helped detect and defeat multiple security threats. More than 83 billion HTTP request decisions were made by Web Controls, Webscale’s simple rules-based engine for managing how an e-commerce application responds to web traffic. A significant portion of these HTTP decisions were security related, with Webscale effectively identifying and blocking massive threats over the weekend. These included DDoS attacks, as well as credit card laundering attacks, where hackers attempted to validate hundreds of thousands of credit cards using third-party payment gateways.
Holiday spending exceeded $14 billion over the holiday weekend, with $6.59 billion being spent on Cyber Monday alone, a 16.8% increase from a year ago. Research shows that more than half of those sales came from mobile devices.
Webscale’s customers’ promotions included:

  • Samuels Jewelers, kicked off their holiday sale offering savings up to 70%.
  • Rocky Mountain Oils, one of the leading direct-to-consumer essential oil companies in the world, ran a Black Friday doorbuster and hit record numbers.
  • Skinit, who sell customized cases for consumer devices, offered a 40% discount sitewide.
  • AMI Clubwear, leading LA-based provider of women’s fashions, ran their largest sale ever discounting thousands of items.
  • Slickwraps, provider of premium skins for consumer devices, offered 60% off everything.

For more information on Webscale’s E-Commerce Cloud management and hosting platform, please visit www.webscale.com
About Webscale
Webscale is the E-Commerce Cloud Company and a pioneer in integrated web application delivery in the cloud. Delivered as-a-Service, the Webscale platform allows businesses of all sizes to benefit from application scalability, load balancing, high performance, outage prevention, improved security and simple management across multiple cloud providers. Experts in cloud technology and creating powerful solutions for mid-market e-commerce and enterprise customers, Webscale is headquartered in Silicon Valley, CA, with offices in Boulder, CO and Bangalore, India. For more information, please visit: www.webscale.com

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