Blog

08
Jun

Selling bras like Tupperware: Ruby Ribbon reshapes direct sales

· | News

As a dozen women mingled in the Noe Valley living room and sipped Chablis from mason jars, comments wafted through the air:   “I have a gorgeous one-shoulder dress I want to wear but I’ve gained some weight.”   “I want a bra that will look chic even if it shows.”   “I need to […]

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25
May

Ruby Ribbon CEO on The Trendiest Swimsuits of Summer 2018

· | News

It’s almost summer—which means that, beach-ready or not, you’re probably going to slip into a swimsuit sometime soon.   In case you’re not sure which styles are hottest (or coolest?) this season, Pinterest reported on some of their most-pinned styles, and this year’s top trending swimsuit is the PacSun Tri-lace Women’s One-Piece (saved 22k times). While that […]

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16
Jun

Editor Tested: The Universally Flattering Swimsuit by Ruby Ribbon

· | News

June 16, 2017 Ruby Ribbon, a brand that’s gained notoriety for its well fitting shapewear, just launched a debut swim collection. With a great track record streamlining women’s bodies, it makes sense that they’d venture into swimwear. After all, swimsuits are arguably the most emotionally distressing item a woman can try on, especially under the […]

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